Cyrtina announces the launch of Satellite, a new program officially begin from 2009.
Like a new business model for dealers and labs.
Often the innovation rests not in the technology or product, but in the business model itself. The old principles no longer work in the new age. Businesses have reached the old model's limits with respect to complexity and speed. From this day on, it will be possible to have a Cad system in one’s own lab for only 2,500.00 Euro. The offer includes an iMac complete with accessories and, of course, with our software, unlimited use license, and the possibility to update it at no cost, ever. The price also includes travel to our headquarters to attend the training course. This is because we want you to know just how important the training of operators is to us, and also because we want you to have the chance to live two days in the life of our production centre in the Netherlands, and get a feel of our commitment to quality production.SatelliteLike a new business model dealers and labs. Often the innovation rests not in the technology or product, but in the business model itself. The old principles no longer work in the new age. Businesses have reached the old model's limits with respect to complexity and speed.
Cyrtina store
Oratio B.V.
De Corantijn 91c 1689 AN Zwaag The Netherlands Tel.: +31 (0)229 247660 Fax: +31 (0)229 247744 E-mail:
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Sometimes, you meet technicians who are dishearteningly sick of their daily routine... But these people are a world apart.
Soon after meeting them we decided the word for them was “brave” – a group of competent professionals, working in different disciplines, with a solid understanding of the market they operate in and an inspired commitment to come up with an alternative.
Hear ye, hear ye, we shall have a cad in our lab for 10 cents apiece, and then we shall rejoice... And throw a party!
To this day, 17 satellite systems have been installed.
As a result, 17 labs are free to independently design their projects.
How does this work?
Easy! CYRTINA is a system which offers the option of purchasing the cad software (SATELLITE) on its own, and thereafter using the scan-centre for scanning, training and logistic support.
These good old boys seized the moment, requesting and obtaining exclusive agency over their area from Oratio. Back home, they started to inform and, moreover, train (a practice very dear to the folks at Oratio) those labs which are not interested in investing in a scanner.
Their colleagues immediately sensed the example brought by these expert technicians who could navigate systems, personal communication, and the internet as well...
Even the member of the group who takes care of sales has been practically raised among numeric control machinery; this is the same person who supervised our Dutch headquarters before finally approving the program.
The name of this project is “Systhema”; it emerged from the search for a special, unique, memorable name – with an extra perk: each time a competitor mentions a “system”, he will always be accidentally referring to... those good old boys from Bologna.
Satellite
De Corantijn 91c
